What goals have you set for your auto dealership this year? Chances are good that you won’t reach them unless you do one thing well.
Your ability to reach your goals depends on having great sales managers that lead your sales teams. No other role is as essential for closing deals and making money.
Autodealer points out that the people leading your sales department should do two things: “a sales manager should either be working with a salesperson to help him close a deal or talking with a customer to try to close a deal.” Surprisingly, that’s not what you find most managers doing. Many prefer working on dealer trades and prepping for sales events – anything but closing deals.
Instead, they should focus on communicating, which consists of selling, coaching, and training.
How can you find a great sales manager who can do all that?
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