Bruce Daugherty’s extensive auto industry career has spanned more than forty years. Bruce began in automotive sales and service, moved into executive management, and most recently served 7 years as a Chief Operating Officer in San Diego county. For the last 25 years, he managed in all three major time zones and touched nearly all manufacturers in the business. Currently, he is the owner and president of his own consulting company.
Today he shared his insights about hiring, firing, and potentially rehiring in 2023.